i dont want gender i want wings and the ability to breathe fire
see that girl you just called a lesbian? is she? can you help me get her number?
how far will 1d go to avoid putting girls in their music videos, an ongoing voyage of discovery
live while we’re young - any girls present are somewhere in the background. the only love interests are giant microphones, inflatable bananas, and each other.
little things - boys…
two things I assume everybody has extensive knowledge about
- harry potter
- high school musical
I don’t hate it, but I don’t love it either.
A few months ago I said some not particularly nice things about the Midnight Memories music video and I’m sorry to say it, but I’ve got similar criticisms of You & I.
There’s nothing necessarily wrong with the concept itself, in fact, I quite like the reverse stromotion effect at the end where they run towards and then merge with freeze frames of themselves (even if it has nothing at all to do with the song and has been lifted directly from another music video from only about a year ago).
Ben Winston is not a Cinematographer, neither is he a particularly skilled Director. I don’t mean this in a mean spirited way, but I can think of a dozen technical and creative things that could have been tweaked to make this same music video much better, from widening all of the single-shots of the boys, using a camera with a high enough frame rate to make the freeze-frames clearer, right down to the fact that they haven’t stabilised the shot properly in post production and you can distinctly see the frame wobbling from the dolly.
Just like Midnight Memories, this needed a better camera, with better lenses (personally, I would have gone with shooting on a Red Epic or an ARI Alexa with prime lenses) and better colour-grading (you can absolutely still achieve the flat grey colour they were clearly after, without losing any of the crisp details). This video needed to be shot better. It could have been great, but instead it’s just kind of good.
I’m also wondering if there was a creative reason behind the VFXs they’ve employed aside from ‘it looks cool’. The face morph technology is most strongly associated with Michael Jackson’s Black Or White video, where it served a specific narrative purpose. This just kind of seemed like ‘how do we get from one boy to another, without having them all walk down the pier at the same time?' And again, the reverse stromotion looked cool, but what did it have to do with this particular love song?
My biggest hesitation in enjoying this clip is probably lead by the fact that they come across as remarkably blank in it. The boys are not actors and asking them to emote right down the barrel of a camera is asking them to fail awkwardly in close-up. They’re all trying too hard to be pensive and introspective while they’re singing; you can see all of them over-thinking things, even down to their walking pace and none of them looked comfortable right up until the moment they were all together, goofing around at the end.
Another thing that irks me; at the end of the clip, Harry remains in the jumper that all versions of the boys had been wearing, while the others get a costume change. Harry is also the only one not to goof around and to not step/jump into a freeze-frame version of himself. Although the latter was probably just a byproduct of Harry being too unwell to convincingly play around, all of these things have the unfortunate side effect of making it look like he’s the main singer, surrounded by lesser members of the band. I think we can all agree this happens more than enough in the day to day external attention 1D gets, we don’t need it echoed in the content they create themselves.
In a nutshell, like most of Ben’s work with the boys, the You & I video is too self-conscious and heavy-handed. We were worried we were going to get matching outfits and grayscale contemplation on a pier and that’s exactly what we’ve ended up with + some borrowed (and unrelated) VFX thrown in for good measure.
I’ve said it a bunch of times now, I like Ben Winston as a person and as a personal influence on the boys, but I think it’s time for them to part ways creatively. (I also find his tendency to include his own name at the beginning of the clips to be infuriatingly self-congratulatory; Ben Winston, you are not Spike Jonez or Gus Van Sant, cut that shit out, please.)
I’ll be very surprised if this video gets over 15 million views today.
I don’t know if it’s the same thing that’s making you mad, but the part that’s getting to me is the “If you say that, you’re not a Directioner" response to any mild criticism of the video.
I’m certainly not advocating airing hate in a public forum affiliated with the boys, but people should be able to say “It was okay, I hoped it would be better" without being attacked.
That being said, I will say on here (not on youtube and not on twitter and without tagging the boys or the video or Ben Winston, because I’m not a dick) that I think the video was badly shot and badly directed. I have enough technical knowledge to say with a small amount of authority that this video needed an actual Cinematographer/Director of Photography, needed to be shot on a different camera (personally, I would have picked a 5D) or with different lenses and needed to be colour graded less like a Kmart commercial.
As a director, Ben Winston also suffers from taking a too literal approach to his shots; if he’s trying to show the audience how they get from A -> G, he’ll show all the steps in heavy-handed detail (A->B->C->D->E->F->G) instead of shooting and editing cleverly using implied knowledge and audience assumption (A->B->D->F->G). It has the affect of slowing the tone down so much that suddenly a frantic night out seems dull and deliberate instead of spontaneous.
The basic concept behind it could have been good… if only it had been grittier looking and more fast paced. It reminds me quite a lot of the opening video from the the Up All Night Tour; cute, but definitely a dulled down, homogenised, family-friendly version of the boys. I’m not saying they should have been doing blow and body shots, but you can keep the story clean while making the visual style as grown up as their music is becoming.
From the pictures we saw leaked on set, and the fact the song is about, you know, memories made at midnight, I had been picturing the visual style of the MM video being a touch closer to the night/club scenes like the video of Juicebox by The Strokes (I’m talking about the look, not the content - although bathroom blowjobs would have improved this video 10000000%)
The video basically removed any and all legitimacy for any non-1D fans to enjoy this song. It didn’t feel like a boozy night out, it felt like a 90’s music video for The Spice Girls (and no judgement, because I freaking love both the 90’s AND The Spice Girls, but that’s not what these boys are about at this point of their lives).
I like Ben Winston as a personal influence on the boys; I like that he’s their friend and confidant, he seems like a good person and is a bit of a fox, BUT I think creatively it’s time for them to part ways.
I’d like them to break the VEVO record, especially as a nice birthday present to Harry, but I don’t think this video deserves the win.
I’ve posted this before but I’m posting it again because it’s just so important and really gets at the heart of why so much advice about procrastination, much of it targeted at people who have ADHD but are just considered “lazy,” fails. Before you can tell someone to “just do it already,” you need to think about the reasons they’re NOT doing it, like all the meanings they’ve attached to vague terms like “success” and “failure.”
do i have cramps or has my appendix exploded
does my boob hurt or am i having a heart attack
am i on my period or do i have internal bleeding
these are our struggles
Thinking of dirty thoughts and getting an erection in awkward situations
The struggles of a man
thinking of my naked grandma isnt going to suck the blood back into my vagina
you need an award right now